A family-owned company with 100 years of experience in agro-industrial, forestry, and livestock activities.
Dedicated to pineapple cultivation since 2005, marketing and exporting high-quality fruit under the Pure Joy brand.
We manufacture state-of-the-art wood products for construction, home, industry, hotels, and restaurants. We combine the fields of design, planning, engineering, and cabinetmaking, using computerized numerical controllers (CNC).
Timber trees converted into manufactured products are part of our forestry activity. Our plantations help the planet by absorbing carbon dioxide, releasing oxygen, and storing carbon in their natural structure, thus maintaining the balance of the environment.
Waste from the forestry industry, combined with excrement and slurry from livestock farming, generates solid and liquid fertilizers that are then applied to the plantations, providing nutrients to the soil in a sustainable way.
In turn, livestock farming is mainly fed by our hay crops, waste from the snack industry, and pineapple crowns. In this way, each activity complements the other, creating a positive synergy.
Esencial Costa Rica is the country brand that certifies companies representing the best of Costa Rica on the international stage.
This seal guarantees compliance with five fundamental pillars: excellence, sustainability, innovation, social progress, and Costa Rican ties, ensuring that products and services reflect high standards of quality and responsible management.
Being part of Esencial Costa Rica reinforces our commitment to continuous improvement, sustainable production, and promoting the country as a global leader.
The Blue Flag for Ecological Agriculture is an award given annually in Costa Rica to farms that produce in harmony with the environment.
To obtain the award, producers must implement measures on their farms aimed at improving the sustainable management of natural resources and work on the following criteria: soil management and conservation, agricultural inputs, waste management, fossil fuels, electricity, socio-business projection, animal welfare, adaptation to climate change, and water resources.
GLOBALG.A.P establishes voluntary standards through which agricultural products can be certified worldwide. Growing concern for food safety and environmental protection makes it essential to ensure compliance with good practices in this sector.
The protocol is based on food safety criteria. It covers production techniques with the aim of controlling the use of pesticides to minimize the impact of residues on food, humans, and the environment. It encompasses the principles of good agricultural practices, covering aspects such as food safety, risk management, environmental sustainability, animal welfare, and occupational health and safety.
Sustainability is not only about environmental protection, but also about caring for people. Respecting workers' rights and implementing measures to protect health and safety is essential in today's world.
This has led to the creation of the GRASP certificate, which assesses the risks of social practices in agri-food production and operations, with the ultimate goal of ensuring social well-being.
In the GLOBALG.A.P. program, the Global Risk Assessment for Social Practices (GRASP) is a supplement that aims to support the assessment of the health, safety, and well-being of workers in agriculture. It covers four main areas of social responsibility: the voice of workers, information on human and labor rights, human and labor rights indicators, and the protection of child and young workers.
“To develop our agro-industrial activities with excellence, safety, customer satisfaction, and the well-being of our employees.”
This mission characterizes the company as follows:
“To be a production and marketing company with a global presence, a leader in innovation, productivity, human capital, integration, and operational quality, with excellent economic results and environmental commitment, participating in comprehensive community development.”
Values
We are an agro-industrial pineapple production company that conducts its operations with social responsibility and equity, quality, safety, and environmental awareness. Our value proposition to customers is based on ensuring product quality. In addition to this, we are committed to complying with legal requirements and other requirements determined by the organization in accordance with our activities.
• Planning, communication, efficiency, and responsiveness.
• High productivity in the use of resources.
• Responsibility, proactivity, and teamwork.
• Strengthening staff talent in the pursuit of excellence.
• Integrity, loyalty, and adherence to the business management system and continuous improvement.
• Optimizing response time with our customers.
• Satisfying our customers.
• Strengthening staff competencies.
• Controlling production processes.
• Optimizing financial resources.
