We are Agrícola Industrial La Lydia S.A., a family-owned corporation with nearly 100 years of experience in agro-industrial, livestock, and forestry activities.
We have been growing pineapples since 2005, marketing and exporting high-quality fruit under the Pure Joy brand.
We manufacture wooden household items, furniture, doors, sinks, and many other products for the construction industry under the NAT brand.
Develop our agro-industrial activities with excellence, safety, customer satisfaction, and the well-being of our employees.
To be a globally present manufacturing and marketing company, a leader in innovation, productivity, human capital, integration, and operational quality.
At both Agrícola Industrial La Lydia SA and Pitalia SA, we have implemented the circular economy as an economic model. We seek to eliminate waste and promote sustainability through reuse, recycling, and resource efficiency.
This production and consumption system focuses on sharing, reusing, repairing, and recycling existing materials or products to create added value. Furthermore, we promote a cyclical flow of extraction, transformation, distribution, use, and recovery of materials and energy, thus contributing to the overall health of the system, where waste is used as raw material for various industries.
In short, our processes are based on three fundamental principles: eliminating waste and pollution, keeping products and materials in use, and regenerating natural systems.
Our three brands, Pure Joy Snacks, Pure Joy Fresh Pineapple, and Nat, are marketed and distributed both nationally and internationally.
